Anne Sweeney
Executive
1957-11-04
Anne Sweeney is an American media executive best known for her leadership roles at The Walt Disney Company, including co-chair of Disney Media Networks and president of Disney-ABC Television Group. She later served on major corporate boards, including Netflix.
Books by Anne Sweeney
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The Nurse's Guide to Computers
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Quotes by Anne Sweeney
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When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are thinking about broad appeal. When you are producing for a niche interest, you are producing for a different audience.
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'Dancing with the Stars' is a great format for us. It's a format we license from the BBC, so that can't travel for us, but we consider it a great success. 'Desperate Housewives,' on the other hand, a huge success for us internationally. 'Missing' has actually sold to 80 territories before it's even gone on the air.
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My theme song is always: 'Pay attention to your viewer. Follow them.'
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I am so very honored to be the recipient of MIPCOM's 2011 Personality of the Year. However, the accomplishments that have led to this honor are not mine alone. They are the result of the tireless efforts of so very many talented colleagues.
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