Arthur C. Nielsen

Businessman

1897-09-05 – 1980-06-01

American businessman and market-research pioneer who founded the firm that became Nielsen. His work established modern audience measurement practices for radio and television. He died in 1980.

Quotes by Arthur C. Nielsen

Accept business only at a price permitting thoroughness. Then do a thorough job, regardless of cost to us.
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Leave no stone unturned to help your clients realize maximum profits from their investment.
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