David Carson
Designer
1954-09-08
Quotes by David Carson
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My background is sociology. Combined with my graphic approach, if I could do some film projects, I think I'd be very good at making documentaries eventually, but people don't think of me for that, of course. But dialogue is something I know I can be good at.
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There's many ways you communicate. With colour, texture, sound... Even words can communicate.
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Just because something's legible doesn't means it communicates. More importantly, it doesn't mean it communicates the right thing. So, what is the message sent before somebody actually gets into the material? And I think that's sometimes an overlooked area.
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I tend not to have a ton of clients at any one time, but some pretty interesting ones.
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My site is a little unorthodox without being totally inaccessible.
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As we get more technically driven, the importance of people becomes more than it's ever been before. You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience.
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Maybe at some subconscious level, things are done to upset somebody - part of me continues to see no valid reason for many of the accepted rules of design.
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If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I start exploring the color palettes. A good example was the process of rebranding the Salvador Dali Museum. I did at least 100 versions in black and white.
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For some reason I have a visual intuition that allows me to design things in an interesting way, and I don't know where that came from. Because I don't have this formal training, I seem to drift in a different direction.
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I think we've seen a lot of examples of giving a name its own definition in the dot-com world. Amazon, Google, Yahoo - these are names we never would have dreamed major corporations would choose.
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Some people hate lime-green; red has all this emotional baggage. Blue seems to be overall one of the more positive colors, and a little more serious than yellow.
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