Erik Qualman
Books by Erik Qualman
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Quotes by Erik Qualman
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Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.
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Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.
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You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.
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