Fred DeLuca

Businessman

1947-10-03

Quotes by Fred DeLuca

• Back when we started, people didn't even know what a submarine sandwich was. The product was only sold in a few markets.

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• Subway is a real point of pride. We have influenced the way people eat.

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• The United States is a huge market, and once you get rolling, you can replicate that model over and over pretty easily. Your supply lines are taken care of. You don't have technicians to deal with. You've got your customer base.

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• In 1974, we began franchising. We didn't have any big thought process except that, 'OK, franchising will help us get to our goal of 32 stores and help us run stores farther away from home.'

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• Six months after we started, in 1964, there was a day when we sold only seven sandwiches. If we'd taken all the money from the register, we couldn't have paid an employee, much less the food or the rent or all that. It could have been a turning point. We could have given up.

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• You could have everything right but be in the wrong place. You think your business is no good, but really, the problem is your place is no good.

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