Graham Potter

You have to respect and understand the environment. So I don't think it's a case of taking anything from Ostersund and transferring it to somewhere else.

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But any squad needs players who are hungry to do well, with their careers ahead of them. That's important for the dynamic of the group, but it also needs a balance of guys who have seen it, done it and have that quality of leadership. It is all about the quality of the player.

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We want our teams to be able to entertain the supporters - they're such an important part of the industry, sometimes forgotten a bit. At the Amex they'll be very important for us. So we'll try and entertain. At the same time I know we're in the results business. I'm not naive.

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I was used to football supporters hammering me and I thought my name was Graham Potter-Boo at one point.

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Sometimes there is a disconnect between footballers and supporters, because there are highly-paid people here and supporters over there, and nothing in between.

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It was a huge move for me to leave Sweden, because I was really happy there. It was a club we thought we could carry on developing and try to win the league with. And my family were really settled.

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I was at Leeds Carnegie, the ninth tier. And I was coaching students. There would have been hundreds of managers with more experience. So I had to go to the fourth tier of Swedish football, pretty much in the Arctic circle.

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We thought of cultural activities as a way of taking players out of their comfort zone and building team spirit, helping them be braver, and a bit more comfortable in the uncomfortable situations.When you involve the community in that they get interested.

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But concepts around how a team functions, the importance of the relationship between football and the person, how you develop both, are always valid.

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My mum had always pressed on me to continue my education, and it was just the volatility of sport in terms of not being able to control the result.

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Quotes by Graham Potter