Kirsten Green
Quotes by Kirsten Green
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I was a woman and younger. I started spending a lot of time in the mall doing a lot of qualitative research and really watching what consumers were doing. Were they gravitating towards the sales racks, or were they looking at the new fashions? Were they there to shop, or were they there to socialize?
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So many entrepreneurs view their companies as their babies. They micromanage, and they stall.
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I optimize for brands and people I enjoy spending time with - we've invested in Warby Parker, Glossier, Outdoor Voices, Bonobos - because if you're having a good time, you're inherently going to be better at what you're doing. Even the bad times are tolerable when you're working alongside people you respect and like.
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Most things that people want already exist, and with Amazon or eBay, there is always someone who is willing to undercut your price.
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