Michael Morhaime
Businessman
1967-11-03
Quotes by Michael Morhaime
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I think if you're a small studio, you're living or dying by the success of the next project, it takes a lot of superhuman effort - or at least it did for us.
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I think at one point there were three television channels showing 'Starcraft' tournaments in South Korea. We were so unprepared for its success.
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We looked at the sales of 'Warcraft III,' which at the time was the bestselling PC game of all time, and we said, 'That's got to be our ceiling.' We were wrong.
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At the time we started working on 'World of WarCraft,' I think there was a limiting belief in the games industry and maybe outside the games industry, that MMOs would only appeal to the most hard-core of hard-core players, and therefore you didn't really need to do anything to make the game accessible to the wider audience.
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'World of Warcraft' was not always a smooth situation. People who played 'World of Warcraft' during the first year can attest to that.
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It was controversial when we were settling on what the races should be in 'Warcraft 3!'
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A lot of games that preceded 'Warcraft' made the assumption that this type of game wouldn't appeal outside the hard-core audience, so that's what they targeted. We thought this type of game could appeal to more people if we made it easier to use.
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As our players have become more experienced playing 'World of Warcraft' over many years, they have become much better and much faster at consuming content.
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Well, the team that created 'Starcraft 2' is probably the most experienced real-time strategy team in the industry - there are members of that team who have worked on all our RTS games going back to 'Warcraft.'
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A lot of the successful Blizzard games that you know actually grew out of failed projects. That was the case with 'World of Warcraft.' We canceled a project and decided to work on that one.
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The great thing about 'World Of Warcraft' is that you can sit down in your lunch hour and do a couple of quests and still feel like you've had a meaningful experience, rather than it feeling like you've got a second career.
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I don't think consoles are necessarily our best opportunity for 'World of Warcraft.'
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We'd always felt that it would be cool to put the player into the world of 'Warcraft' as a single character, exploring the land and meeting other players, but it really wasn't until 1999 that we thought it was feasible to do it.
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When you think about 'World of Warcraft' as a social network, and you think about the future version of Battle.net as Blizzard's social network, then you wanna stay connected to your social network.
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