Mitch Lasky
Quotes by Mitch Lasky
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I started hearing Snapchat in the same context as Twitter, Instagram and Facebook. That got me curious.
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Snapchat's ramp reminded us of another mobile app Benchmark had the good fortune to back at an early stage: Instagram.
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Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee.
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I've witnessed first hand the impact the Benchmark team has had on new ventures, and I believe their commitment to the entrepreneur and dedication to building companies of lasting value really set the firm apart.
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The distributor used to get 10, 12, 14 percent in most cases, but the App Store or Steam - they're taking 30 points. So clearly, they're viewing what they bring to the table in the digital environment to be more valuable than distribution.
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We are at a point in the video game industry that the industry is hollowed out. It is out of touch with the zeitgeist, creating sequels and formulaic games over and over again. The energy comes from the indies.
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