Naomi Wolf
Author
1962-11-12
Books by Naomi Wolf
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The beauty myth : how images of beauty are used against women
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Vagina : una nueva biografía de la sexualidad femenina. - 1. edición
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Fire with Fire
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Quotes by Naomi Wolf
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Health makes good propaganda.
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Consumer culture is best supported by markets made up of sexual clones, men who want objects and women who want to be objects, and the object desired ever-changing, disposable, and dictated by the market. The beautiful object of consumer pornography has a built-in obsolescence, to ensure that as few men as possible will form a bond with one woman for years or for a lifetime, and to ensure that women's dissatisfaction with themselves will grow rather than diminish over time. Emotionally unstable relationships, high divorce rates, and a large population cast out into the sexual marketplace are good for business in a consumer economy. Beauty pornography is intent on making modern sex brutal and boring and only as deep as a mirror's mercury, anti-erotic for both men and women.
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Women are mere —beauties— in men's culture so that culture can be kept male. When women in culture show character, they are not desirable, as opposed to the desirable, artless ingenue.
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By the 1980s beauty had come to play in women's status-seeking the same role as money plays in that of men: a defensive proof to aggressive competitors of womanhood or manhood. Since both value systems are reductive, neither reward is ever enough, and each quickly loses any relationship to real-life values.
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Men look at women. Women watch themselves being looked at. This determines not only the relations of men to women, but the relation of women to themselves.' Critic John Berger's well-known quote has been true throughout the history of Western culture, and it is more true now than ever.
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We conceived of the planet as female, an all-giving Mother Nature, just as we conceived of the female body, infinitely alterable by and for man; we serve both ourselves and our hopes for the planet by insisting on a new female reality on which to base a new metaphor for the earth: the female body with its own organic integrity that must be respected.
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What little girls learn is not the desire for the other, but the desire to be desired.
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The Rites of Beauty also seduce women by meeting their current hunger for color and poetry. As they make their way into male public space that is often prosaic and emotionally dead, beauty's sacraments glow brighter than ever. As women are inundated with claims on their time, ritual products give them an alibi to take some private time for themselves. At their best they give women back a taste of mystery and sensuality to compensate them for their days spent in the harsh light of the workplace.
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Economist Marvin Harris described women as a 'literate and docile' labor pool, and 'therefore desirable candidates for the information- and people-processing jobs thrown up by modern service industries.' The qualities that best serve employers in such a labor pool's workers are: low self-esteem, a tolerance for dull repetitive tasks, lack of ambition, high conformity, more respect for men (who manage them) than women (who work beside them), and little sense of control over their lives.
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Advertisers are the West's courteous censors.
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Economist Marvin Harris described women as a literate and docile labor pool, and therefore desirable candidates for the information- and people-processing jobs thrown up by modern service industries. The qualities that best serve employers in such a labor pool's workers are: low self-esteem, a tolerance for dull repetitive tasks, lack of ambition, high conformity, more respect for men (who manage them) than women (who work beside them), and little sense of control over their lives.
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The last thing the consumer index wants men and women to do is to figure out how to love one another: The $1.5 trillion retail-sales industry depends on sexual estrangement between men and women, and is fueled by sexual dissatisfaction. Ads do not sell sex--that would be counterproductive, if it meant that heterosexual women and men turned to one another and were gratified. What they sell is sexual discontent.
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Possibilities for women have become so open-ended that they threaten to destabilize the institutions on which a male-dominated culture has depended, and a collective panic reaction on the part of both sexes has forced a demand for counter images.The Beauty Myth
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For I conclude that the enemy is not lipstick, but guilt itself; that we deserve lipstick, if we want it, AND free speech; we deserve to be sexual AND serious--or whatever we please; we are entitled to wear cowboy boots to our own revolution.
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It seemed to me, watching, that if you were dextrous enough to gift-wrap an independent-minded amphibian, you could just about manage a condom.
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The anthropologist Margaret Mead concluded in 1948, after observing seven different ethnic groups in the Pacific Islands, that different cultures made different forms of female sexual experience seem normal and desirable. The capacity for orgasm in women, she found, is a learned response, which a given culture can help or can fail to help its women to develop. Mead believed that a woman's sexual fulfillment, and the positive meaning of her sexuality in her own mind, depend upon three factors:1: She must live in a culture that recognizes female desire as being of value;2: Her culture must allow her to understand her sexual anatomy;3: And her culture must teach the various sexual skills that give women orgasms.
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Until recently the locus of sexual fantasy was peopled with images actually glimpsed or were sensations actually felt, or private imaginings taken from suggestions in the real world, a dream well where weightless images from it floated, transformed by imagination. It prepared children, with these hints and traces of other people's bodies, to become adults and enter the landscape of adult sexuality and meet the lover face to face. Lucky men and women are able to keep a pathway clear to that dream well, peopling it with scenes and images that meet them as they get older, created with their own bodies mingling with other bodies; they choose a lover because of a smell from a coat, a way of walking, the shape of a lip, belong in their imagined interior and resonate back in time deep into the bones that recall childhood and early adolescent imagination.
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We need to insist on making culture out of our desire: making paintings, novels, plays and films potent and seductive and authentic enough to undermine and overwhelm the Iron Maiden.
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Only God, my dear,— wrote Yeats blithely, "Could love you for yourself alone/And not your yellow hair." This quote is meant as a bit of lighthearted verse. But it is an epic tragedy in three lines.
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Are women beautiful or aren't we?
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