Raymond Loewy

Designer

1893-11-05

Books by Raymond Loewy

Industrial design
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Never Leave Well Enough Alone

[The personal record of an industrial designer]
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The Lucky Strike Packet
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Quotes by Raymond Loewy

The public may admire a corporation for its impressive size. Who in the United States doesn't? But when a business, however gigantic, gets smug enough to believe that it is sufficient only to match competition on trivial points instead of leading competition in valid matters, that business is becoming vulnerable to public disfavor.
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