Richard Edelman

Businessman

1954-06-15

Quotes by Richard Edelman

• The lack of societal and institutional safeguards provides fertile ground for populist movements fueled by fear.

  Read quote

• Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.

  Read quote

• Talking points are a core set of messages an executive or politician utilizes in communicating with stakeholders. It's a term of art for having an outline of your remarks.

  Read quote

• The best creative no longer has to originate in Chicago or London; it will be coming from Stockholm, Tokyo, and Seoul as well.

  Read quote

• The separation of audience into tribes preferring to reinforce their own views with media of similar ideological stripe makes true debate impossible.

  Read quote

• We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young people who are great with social media. We don't always have to give them the pyramidal structure of senior VP and account supervisor.

  Read quote

• Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement.

  Read quote

• The problems of the world, from immigration to populism to income inequality to sustainability to peacekeeping, require a well-functioning supranational body.

  Read quote

• As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by 'the system' are no longer taken for granted.

  Read quote

• The trust of the mass population can no longer be taken for granted, and any continuation of the 'grand illusion' is dangerous for leaders in today's world.

  Read quote

• PR is premised on truth, trust, and transparency.

  Read quote

• The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed voter.

  Read quote

• There was a near-universal set of editorial endorsements of Clinton. Trump used this disparity to his advantage, to claim media bias and unify his base of supporters.

  Read quote

• We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts.

  Read quote

• Israeli ingenuity was never more evident than in the Ayalon bullet factory built during the British occupation of Palestine. It was constructed underneath an urban kibbutz. The workers had a bakery and laundry which provided constant clatter to disguise the work carried on below ground.

  Read quote

• We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social by design.

  Read quote

• Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New York, and in the late '70s generating public approval for the building of the very stark Vietnam Veterans War Memorial in Washington, D.C., from a design by the very young architect Maya Lin.

  Read quote

• The best tech companies are led by founders with entrepreneurial zeal and strong egos. They consistently deliver what we want and what we need, at prices that decrease over time. The Wall Street firm is a long-standing institution with a more established hierarchy.

  Read quote