Stuart Chase
Writer
1888-03-08
Quotes by Stuart Chase
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People above the line of bare subsistence in this age, and in all earlier ages, do not use the surplus which society has given them primarily for useful purposes. They do not seek to expand their lives, to live more wisely, intelligently, understandingly, but to impress other people with the fact that they have a surplus.
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For those who believe, no proof is necessary. For those who don't believe, no proof is possible.
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For those who believe, no proof is necessary. For those who don't believe, no proof is possible.
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People above the line of bare subsistence in this age, and in all earlier ages, do not use the surplus which society has given them primarily for useful purposes. They do not seek to expand their lives, to live more wisely, intelligently, understandingly, but to impress other people with the fact that they have a surplus.
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I find it difficult to believe that words have no meaning in themselves, hard as I try. Habits of a lifetime are not lightly thrown aside.
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The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
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