"Too many politicians are shifting the critical themes of our national conversations from a 'big ideas' American Brand Platform to narrowly focused, polarizing sound bites that put party philosophy before what used to be heralded as the common good. These ideas, more often than not, divide us rather than serve to bind us."

Sound Bites

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About Alan Siegel

Alan Siegel is an American branding and communication strategist known for work in corporate identity and plain-language initiatives.

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