"on idea technology--Science creates ideas, science creates ways of understanding. And in the social sciences, ways of understanding ourselves. And they have an enormous influence on how we think, what we aspire to, and how we act. ......idea technology may be the most profoundly important technology that science gives us.......we do have to worry about the theories we have of human nature, because human nature will be changed by the theories we have that are designed to explain and help us understand human beings....it is only human nature to have a human nature that is very much the product of the society in which people live.--TED The way we think about work is broken"
Barry Schwartz is an American psychologist and social theorist known for work on decision-making and practical wisdom. He is widely known for the concept of the paradox of choice.