"Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines value as 'providing benefit to the customer'; anything else is waste."

Toyota

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Entrepreneur

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About Eric Ries

Eric Ries is an American entrepreneur and author known for developing and popularizing the Lean Startup methodology. His book The Lean Startup influenced startup practice in technology and venture ecosystems worldwide. He has advised founders and organizations on innovation management.

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