"The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time."
Eric Schmidt is an American technology executive and investor best known for leadership roles at Google and Alphabet. He served as Google CEO and later as executive chairman, overseeing major periods of growth. He has also been active in technology policy and philanthropy.