"And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important."

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About Steve Jobs

American entrepreneur who co-founded Apple in 1976 with Steve Wozniak. He later led Apple during the launches of the iMac, iPod, iPhone, and iPad. He also led Pixar after acquiring it in 1986.

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