WHAT IS TRUTH?Truth is not a thingOr a concept.It is as multidimensionalIn its meaningAs it is in its reflection.It is both invisibleAnd visible.It carries tons of weight,But can be carried.It is understood first through the spiritBefore science,And felt in the heart,Before the mind.Truth is not always heard by reason,Because reason sometimesIgnores Truth.Always listen to your conscience.Your conscience is your heartAnd reason is your mind.Your mind is simply there to reasonWith your heart.But remember,Truth is in your heart,And only through your heartCan you connect to the light of God.He who is not motivated by his heartWill not see Truth,And he who thinks only with his mindWill be blind to Truth.He who does not thinkWith his conscience,Does not stand by God,For the language of lightCan only be decoded by the heart.He who reads and recites words of GodAlso does not stand by God –If he merely understandsWords with his mindBut not his heart.Truth is black and white,And the entire spectrumOf colors in-between.It can have many parts,But has a solid foundation.Truth lacks perfection,For it is the reflection of all,Yet its reflection as a whole,Is more beautifulThan the accumulated flawsOf the small.Truth is the only brandWorth breathingAnd believing.So stand for truthIn everything you do,And only thenDoes your life haveMeaning.Poetry by Suzy Kassem

Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs

Don't overact the story of your name. Overact the story of your work.

If it's about the strength, every big animal can catch any mouse... but the skillful brand of the cat makes it's catch exceptional! Go, get the skills!

One more action to transform your dreams, one more passion to reform your brand; give one more trial and you'll never regret your willingness to hold on!

You got to be careful of what comes and leave your mind and how often they do both. Whatever enters your mind has brought a new brand of you and whatever exits is going to manifest that brand.

Bear it in mind that when you have no brand, —no brand— is your brand and that's a negative brand!

Leaders reject free opportunities they don't need, so that they can have time to create the expensive opportunities they need.

Your skills will aid you to define your brand. Your brand determines who leads you and who you lead.

Fame is not the reason why brands are created and erected. Be diligent, focused and chain unceasing prayers to God who will continue giving you cheers.

Your brand is the value and magic that's not in your bottle, body or box. It's the inspiration, incense, intent and impact before, within and beyond.

You only ever have three things: 1) your self, wellbeing and mindset 2) Your life network, resources and resourcefulness 3) Your reputation and goodwill. Treasure and tend the first. Value, support and build the second. And mindfully, wisely ensure that the third (your life current and savings account) is always in credit.