One thing that served me well with clients was that you back your winners and you back your losers.

Everyone loves a winner. That's just how the world is. And Ayrton Senna was one of the greatest winners this sport has ever had.

Failures are expected by losers, ignored by winners.

In a competition, there's always winners and losers. And I think everyone is here to win, which makes it fun for us all.

Winners do what losers don't want to do.

In war, whichever side may call itself the victor, there are no winners, but all are losers.

In every revolution, there are winners and losers. Every dystopia is a utopia for somebody else. It just depends where you are. Are you in the class that benefits, or are you in the class that's not?

It has had a tremendous impact on my life, more than on the life of most Prize winners, because I was in an unusual situation. I was unemployed at the time. I was in good health, but I had reached the age of 66 and beginning to get social security, but I didn't have much of that. I had many years of unemployment before me.

The winners in life think constantly in terms of I can, I will, and I am. Losers, on the other hand, concentrate their waking thoughts on what they should have or would have done, or what they can't do.

I love winners when they cry, losers when they try.

I try not to repeat myself too often, but it's a gamble. 'Fred Claus' had three Oscar winners in it. No business - it was a bad movie.

Losers make promises they often break. Winners make commitments they always keep.

Self-discipline is what separates the winners and the losers.

Winners make a habit of manufacturing their own positive expectations in advance of the event.

I think it takes different types of winners to maintain a winning culture.

To win the league, you don't just need great players, but you need players who have the mentality of title winners.

Overcoming fear is the first step to success for entrepreneurs. The winners all exemplify that, and the hard work and commitment they have shown underlines what is needed to set up a business.

Every fight is a must-win because we are winners.

Marathon running, like golf, is a game for players, not winners. That is why Callaway sells golf clubs and Nike sells running shoes. But running is unique in that the world's best racers are on the same course, at the same time, as amateurs, who have as much chance of winning as your average weekend warrior would scoring a touchdown in the NFL.

You can never quit. Winners never quit, and quitters never win.