"Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple."

Waste Of Time

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Psychologist

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About Edward de Bono

Edward de Bono was a Maltese physician, psychologist, and author known for popularizing lateral thinking methods. He developed structured creativity and decision-making frameworks used in education and business contexts worldwide. His books and lectures made him a prominent public thinker on practical reasoning.

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