Edward de Bono

Psychologist

1933-05-19 – 2021-06-09

Edward de Bono was a Maltese physician, psychologist, and author known for popularizing lateral thinking methods. He developed structured creativity and decision-making frameworks used in education and business contexts worldwide. His books and lectures made him a prominent public thinker on practical reasoning.

Books by Edward de Bono

How To Have A Beautiful Mind
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Future Positive
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Simplicity
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Quotes by Edward de Bono

When the positive revolution takes hold it will no longer be enough for politicians to gain points through attack or being negative. Politicians will be expected to be constructive.
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When the positive revolution takes hold it will no longer be enough for politicians to gain points through attack or being negative. Politicians will be expected to be constructive.
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There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
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Unhappiness is best defined as the difference between our talents and our expectations.
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Unhappiness is best described as the difference between our talents and our expectations.
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To be successful you have to be lucky, or a little mad, or very talented, or to find yourself in a rapid-growth field.
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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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