"One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity."
Edward de Bono was a Maltese physician, psychologist, and author known for popularizing lateral thinking methods. He developed structured creativity and decision-making frameworks used in education and business contexts worldwide. His books and lectures made him a prominent public thinker on practical reasoning.