Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in the trailer, you'll get bad word-of-mouth.

Success of a film released through DTH depends on word-of-mouth publicity.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

I don't like it when celebrities get voice work. But then again, if I was the producer, I wouldn't want a bunch of no-names doing my show and have to worry about word-of-mouth. I see both sides of the story.

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

At early previews, the theater gossips are there, wishing you ill every night. They don't grant you any slack. Agents are in from Hollywood. Your friends are there. People who are going to spread the word-of-mouth. If something doesn't work, everyone will know.

People come to a show, then they go back to their neighborhood, and it has become like word-of-mouth. Everybody loves to turn somebody on to something. It kind of just snowballed.

Unfortunately, my system for tracking down funny female writers isn't methodical. It's mainly based on word-of-mouth, which can cast a limited net.

One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print.

'Battlefield' was one of those slow-building songs, the way 'Tattoo' was. It was kind of a word-of-mouth hit. The more people heard it, the more they started requesting it on the radio.

You know, it's not the people in Hollywood who go to see movies that will make a movie successful; it's the people all around the country; it's word-of-mouth.

'Simon' was always a word-of-mouth book. When it came out in 2015, I don't know that anybody thought that 'Simon' could be mainstream. Publisher Harper Collins loved it in-house, but it wasn't a lead title. Nobody is more surprised than me that it's a film. It's the little book that could.

I was scouted by this talent scout back home. She found me because I used to make my dad these CDs of my music, and I think that some guy that he worked with had a niece who worked with the talent scout, or something really drawn out, kind of word-of-mouth.

I started growing my audience in small clubs through word-of-mouth. I started making music that isn't necessarily commercially viable, and it's not necessarily marketable to my peers to a certain extent.

Perhaps 'Big Bang' fans feel so protective of the show because it is, despite being a hit show on a big network, something of a word-of-mouth phenomenon.

I'm hoping that word-of-mouth on the film - people seeing it and liking it - that that will drive more people to the theaters, because I haven't seen the billboards or the posters or anything.